| By type of social media |
| Social networks |
26.9 |
27.1 |
29.3 |
34.4 |
38.3 |
.. |
39.9 |
44.8 |
| Enterprise's blog or microblogs |
2.7 |
3.0 |
4.1 |
4.8 |
5.1 |
.. |
4.1 |
4.2 |
| Multimedia content sharing websites |
12.0 |
9.8 |
11.7 |
13.2 |
14.2 |
.. |
11.2 |
10.8 |
| Wiki based knowledge sharing tools |
7.7 |
3.9 |
5.0 |
6.0 |
5.3 |
.. |
2.8 |
2.1 |
| By purpose of social media usage |
| Develop the enterprise's image or market products |
15.2 |
.. |
21.9 |
.. |
27.5 |
.. |
31.4 |
.. |
| Obtain or respond to customer opinions, reviews, questions |
8.1 |
.. |
12.6 |
.. |
17.4 |
.. |
21.5 |
.. |
| Involve customers in development or innovation of goods or services |
2.3 |
.. |
3.9 |
.. |
5.0 |
.. |
6.5 |
.. |
| Collaborate with business partners (e.g. suppliers, etc.) or other organisations |
8.3 |
.. |
8.4 |
.. |
10.9 |
.. |
11.0 |
.. |
| Recruit employees |
7.1 |
.. |
12.8 |
.. |
23.6 |
.. |
27.2 |
.. |
| Exchange views, opinions or knowledge within the enterprise |
5.1 |
.. |
7.7 |
.. |
10.2 |
.. |
9.9 |
.. |