Denomination 2013 2014 2015 2016 2017 2018 2019 2020
By type of social media
Social networks 26.9 27.1 29.3 34.4 38.3 .. 39.9 44.8
Enterprise's blog or microblogs 2.7 3.0 4.1 4.8 5.1 .. 4.1 4.2
Multimedia content sharing websites 12.0 9.8 11.7 13.2 14.2 .. 11.2 10.8
Wiki based knowledge sharing tools 7.7 3.9 5.0 6.0 5.3 .. 2.8 2.1
By purpose of social media usage
Develop the enterprise's image or market products 15.2 .. 21.9 .. 27.5 .. 31.4 ..
Obtain or respond to customer opinions, reviews, questions 8.1 .. 12.6 .. 17.4 .. 21.5 ..
Involve customers in development or innovation of goods or services 2.3 .. 3.9 .. 5.0 .. 6.5 ..
Collaborate with business partners (e.g. suppliers, etc.) or other organisations 8.3 .. 8.4 .. 10.9 .. 11.0 ..
Recruit employees 7.1 .. 12.8 .. 23.6 .. 27.2 ..
Exchange views, opinions or knowledge within the enterprise 5.1 .. 7.7 .. 10.2 .. 9.9 ..

Footnotes

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Based on the recommendation of EU, data only cover sections of C, D, E, F, G, H, I, J and L, M and N. Indicators are asked according to the EU model queationnaire.
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